The landscape of digital advertising continues to evolve, with data sharing practices among online advertisers becoming increasingly complex. Industry experts are now questioning whether more rational approaches to consumer data usage are on the horizon. Recent regulatory developments have pushed advertising networks to reconsider their data collection methods. While historically these networks...

The Digital Advertising Market Competition is characterized by a unique and intense power structure, often described as a "triopoly" at its core, with thousands of smaller firms competing for the remaining share. The dominant competitive force is the rivalry between Google, Meta, and Amazon. These three giants command the majority of digital ad spending in most Western markets, each...