Decades of experience have taught established publishing houses that book publicity services are crucial to the titles they release. If you’re publishing independently and weighing your options about marketing or hiring a book publicist, it’s vital to think things through carefully. First off, nearly all successful authors have had publicists promoting their work at some...

For authors, identifying the right audience is critical before investing in paid advertising. Niche targeting ensures that marketing dollars reach readers most likely to engage and purchase. According to Bowker’s 2023 self-publishing report, over 70% of self-published authors who use targeted ad campaigns see higher engagement than with general campaigns, proving the importance of precise...