There was also decidedly feminine air to dresses of this season. Sancho succeeds de, the of founder, who has led the since April 2022. Kerr that the most investment should be made into winning over younger generations, replenishing the brand's relevance with new customers, and trusting that older generations will find the products and brands they like to figure out how to make them their own. To combat retail challenges, brands need to better speak to today's consumers, in a talk with last Wednesday, during. In the industry at the moment, it feels like retailers are losing sight of who they are selling to. That singular, two fingers up approach to fashion that involved ripping up a tee to wear to a rave, or flinging a vintage leather jacket in a club booth and not stopping to wonder if it would still be there later. I think this season is iconic especially for the female characters. We know each other's personalities so well, and we've Golden Goose worked together during the great times and the not so good points that's what makes a good relationship. Most of the time, their approach is: we're not saving lives with fashion. So 14 years ago, I founded the Fashion Trust together with. He was the closest to; he had fabulous shapes and an abundance of fabric. All these other social media spaces have what I call engagement via enragement. grew up online, watching culture evolve in Golden Goose Super-Star Sneakers real time. That experience shapes a different kind of leadership, which is more tuned into context and conversation. As a result, are now integrated into creative transitions as deliberately as press. The fall 2026 edition of fashion week kicked off with an explosive cameo in the form of opening winter sports themed catwalk. Which was, perhaps, inevitable. The raunchy Canadian streamer, centered on two gay athletes navigating the hyper masculine world of professional hockey, has turned its leading men included into overnight heartthrobs. We forgot we are a creative led industry and we need to dream and inspire customers to get emotional about clothes again, noting a more positive and creative atmosphere in Paris last season. You can't really say you don't do AI, predicts. The sorting model was already flawed, but the rise of fast fashion and the brands tilting more toward fast fashion in terms of quality and model has magnified existing challenges, and prompted a global fight for first selection that is quickly coming to a head. It's another balancing act. If someone has 20 things in a week, I want to be cognizant, Do they actually get a moment from wearing this look to an event that no one's going to see? some smaller brands don't have the budgets to ship their clothes, so it's up to the stylist to weigh if a look is worth picking up the FedEx bill for. The days of a account are gone. As part of the latest Fashion Trust Arabia event, we had an exhibition of garments made by finalists and winners through the years it was called Threads of Impact. I would really love that exhibition to travel in the future. And I want to grow our mentorship scheme.